News Releases

Here is the latest news from MVI. Please contact us with any inquiries, requests for additional details or interviews.


8 Dec 2009
JCOC Black Friday Cyber Monday Study and Report Released

More JCOC Panelists Said they Purchased Jewelry or Watches
Black Friday weekend or Cyber Monday. 22% this year vs 14% in 2008.
 

19 Nov 2009
JCOC 2009 Pre-Holiday Purchasing Report Press Release

While not large when considered across all categories, the drop in numbers
demonstrates a significant and broad based pull back by consumers. One of the most
noticeable downturns is the number of people who will be buying jewelry as holiday gifts
this year.

10 Sept 2009
JCOC White Paper 4 Faces of Today's Internet Jewelry Consumer

The Jewelry Consumer Opinion Council (JCOC) the consumer research division of MVI Marketing Ltd. (MVI) today announced the publication of its latest white paper entitled The 4 Faces of Today’s Internet Jewelry Consumer.

“This white paper was created from the findings of JCOC and other consumer research and it defines the 4 main looks of Internet jewelry consumers today,” said Marty Hurwitz MVI’s CEO.

The 4 consumer faces break down as follows...
 

26 Aug 2009
JewelrySpotter.com Video Premieres

JewelrySpotter.com, the new jewelry search engine specializes in ‘spotting deals’ for consumers, today announced the release of their first consumer video. Created by Emmy award winning producer Mike Bruining of Morning Sun Productions and starring Jacque Vavroch and Evan Winchester of the San Francisco based comedy group Pianofight, the video premiered today on Youtube.com. JCOC.tv and other social networking websites. The JewelrySpotter.com new video can be viewed by clicking here…

FLASH VIDEO

The global gem, jewelry and watch industries are a dynamic and evolving mosaic.

Market intelligence, strategic direction, and research about the businesses and the consumers who purchase the product are hard to come by in this highly secretive and fraternal business sector.

MVI provides customized research and market development exclusively for the global gem, jewelry and watch industries.